GREENCOLLAR | BRAND IDENTITY

BRAND IDENTITY | BRAND GUIDELINES

Carbon market leader GreenCollar takes a collaborative approach to climate action, bringing people, science and nature together to make a tangible difference. To drive brand awareness and differentiate / humanise the enterprise in the market, we designed a new identity to communicate their true purpose.

The three overlapping petals represent how GreenCollar connects people with science and nature for optimum outcomes. It is a subtle marque that emphasises the logotype, ensuring the name GreenCollar will be remembered.

LOGO DESIGN

Along with the masterbrand identity we also created four sub-brand identities for specific business pillars within the GreenCollar portfolio.

BRAND COLLATERAL

BRAND GUIDELINES

We created comprehensive brand guidelines for every facet of communication of the GreenCollar brand.

CREDITS

AGENCY: Keep Left

ROLE: Executive Creative Director

CREATIVE COLLABORATORS: Heath Schmidt, Ruby Gill, Bryce Pepper

YEAR: 2021