GOULBURN VALLEY FOOD TOURS

TURNING A FRUIT BRAND IN TO A TOURISM BRAND

INTEGRATED CAMPAIGN | BRAND RE-DESIGN

Campaign Case Study

In a time when Australian consumers mistrust the origins of their food, Goulburn Valley Fruit proved its authenticity by showing people the beautiful place their produce comes from.

We turned the fruit brand into a tourism brand. The tour began on pack with a new GPS labelling system that enabled users to pinpoint the very orchard where their fruit was grown. A search of the coordinates transported users directly into a fully immersive experience as we mapped out a tour and guided users across the orchards and greater Goulburn Valley region.

www.discovergoulburnvalley.com

BRAND & PACKAGING DESIGN

We redesigned the entire Goulburn Valley brand, starting with the packaging. Each pack featured GPS coordinates that pinpointed the exact orchard the fruit was grown.

FOOD TOURS WEBSITE

The coordinates were further activated to create the Goulburn Valley Food Tours website – a fully immersive experience that guided users through the beautiful region. www.discovergoulburnvalley.com