HONDA | THE CENTRE OF EVERYTHING

Launching an entire brand transformation FOR HONDA AUSTRALIA

BRAND DESIGN | FILM | OOH | DIGITAL

CENTRE OF EVERYTHING BRAND FILM

From designing supercars to helping stroke victims walk again, Honda is one of the world’s most innovative companies. However, most Australians don't realise the depth and breadth of Honda’s engineering capabilities or their passion for solving real human problems.

We set out to demonstrate how everything Honda does responds to human behaviour. We launched a creative platform that literally puts the customer at the centre of everything Honda does. We overhauled the look, feel and tone of the entire brand.