HONDA | WHAT THE H?

KEEPING CAR BUYING SIMPLE

INTEGRATED CAMPAIGN | DIGITAL UTILITY | CX

For too long the car industry has been speaking to itself, and consumers are sick of it. Car buying is complex enough without having to decipher all the car jargon being spewed out by car brands. What they want is for their car buying journey to be kept simple and to be talked to like a real person.

“What The H?” is a new retail platform that gives Honda a more human voice to help with the confusion faced when buying a new car. We set out to give consumers simple and helpful answers to car buying questions – so they know what they’re getting at every stage of their car buying journey.

TVC

CONTENT

We created specific content that answered common questions people have during their car buying journey.

WEBSITE UTILITY

On the Honda website we created a simple tool that helped work out exactly which Honda was right for you.

OOH & DIGITAL OOH

OOH was used to create awareness at launch, we then served more specific retail messaging to drive consideration and conversion.

DYNAMIC DISPLAY & SOCIAL RETARGETING

A suite of dynamic display banners, Facebook carousel and canvas executions continued to answer questions often asked by consumers whilst shopping for a new car.

PRESS & DEALERSHIP POS

RESULTS

CREDITS

AGENCY: Leo Burnett Melbourne

ROLE: Creative Director

CREATIVE COLLABORATORS: Joe Winter, Matt Caminiti, Chis Jovanov, Emma Clowes, Kat Matic, Jason Williams

YEAR: 2019