NESTLE | KIT KAT CHUNGA

BREAKING THE BOREDOM WITH THE RISE OF HANS FAGERLUND

DIGITAL INTEGRATED CAMPAIGN

To launch Kit Kat's new Cookies and Cream Chunky Bars, we invented the fictional sport of Chunga and brought it to life with a digital campaign aimed at breaking boredom amongst teens.

The campaign kicked off with Chungastruck - a 5-part mockumentary following the rise of Chunga World Champion, Hans Fagerlund. We then invited fans to play live real-time games of Chunga on the campaign microsite, Facebook and – would you believe – MySpace???

CONTENT SERIES

Chungastruck - The story of Hans Fagerlund in the cutthroat world of professional Chunga.

CAMPAIGN SITE & GAME

Fans were directed to the campaign website where you could learn more about Chunga and play the online game against Hans or challenge your mates.

RESULTS

AWARDS

CREDITS

AGENCY: JWT Sydney/RMG Direct

ROLE: Senior Creative

CREATIVE COLLABORATORS: Dan Oliva, Rob Kleckner, Hamish Spencer, Jesse McElroy, John Lam, Karen Ferry, James Blow, Hazim Hamid, Ashadi Hopper

YEAR: 2009