NESTLE | SMARTIES 8 COLOURS OF FUN

IGNITING IMAGINATIONS THROUGH THE JOY OF MAKING THINGS

SOCIALLY-LED INTEGRATED CAMPAIGN

Although Smarties is a well-loved Aussie brand, it had virtually no online presence. Our challenge was to reignite the brand and engage with parents in the online space.

There has always been a certain joy associated with opening a box of Smarties and colour has always inspired creativity. We wanted to see what happened when you mixed them together. So, we teamed eight kids with eight adult artists and gave them a Smarties colour for inspiration. Then we sent them off to create whatever they liked and followed their journeys as they brought their ideas to life.

ONLINE FILMS

The projects were documented in a series of eight webisodes, one for each colour. Here are a selection of my favourites.

LAUNCH TVC

PRESS & POSTERS

DIY PROJECTS

We also created DIY art projects that parents could download to collaborate with their kids to create their own art.

CONTENT

Using the final art created by the teams, we created more content to share with our community.

RESULTS

AWARDS

CREDITS

AGENCY: JWT Sydney

ROLE: Senior Creative

CREATIVE COLLABORATORS: Simon Armour, Jesse McElroy, John Lam, Angus Hennah

YEAR: 2010