SPC | PRESERVED MEMORIES

HELPING TO PRESERVE A CANNERY BY PRESERVING THE THINGS WE LOVE

SOCIALLY-LED INTEGRATED CAMPAIGN

The Shepparton Preserving Company is the last Australian cannery using homegrown produce. But Australians no longer value the quality of preserved fruit. A tin can is just a tin can. We needed to remind people that what’s inside a can of SPC is special.

We created Preserved Memories. Using SPC’s own preserving process, we invited people to preserve their most cherished items in uniquely designed SPC cans. This created hundreds of personalised time capsules, building lifelong connections with the brand.

LAUNCH FILM

We launched with an emotional online film inviting Australians to preserve their most treasured items, sparking an overwhelming response from thousands across the nation.

THE PRESERVED MEMORIES

We received some incredible items to preserve: family heirlooms, letters to loved ones, sporting mementos, and memories of lost family members. The stories that came with the items blew us away – they were so heartfelt and truly historical.

DESIGN

Each label was individually crafted showing the item on the front and its story on the back. Using SPC’s canning machine, we sealed each item inside an SPC can, preserving the contents for generations to come.

HEARTFELT RESPONSES

The Preserved Memories were returned to their owners, who then shared them across their own social channels, driving further conversation about the importance of the preserving process.

RESULTS

AWARDS

CREDITS

AGENCY: Leo Burnett Melbourne

ROLE: Senior Creative

CREATIVE COLLABORATORS: Alex Metson, Tim Shelley, Matt Portch, Jason Williams

YEAR: 2016